PUBLISHING · TYPOGRAPHY · ILLUSTRATION
Selected Book Covers
A flexible campaign identity designed to move confidently across physical and digital touchpoints in Birmingham, Manchester and London.
Client
Independent collaboration
Role
Creative direction & Graphic Design
Deliverables
Identity · Digital · Print
Focus
Campaign system
01 · The brief
Create something that could live everywhere.
The challenge was to develop a visual direction that could communicate the purpose of the event immediately while remaining impactful across different environments and formats.
Working with the marketing team and key stakeholders, I focused on creating a clear hierarchy between message, typography and imagery. Each element needed to work together to capture attention quickly while retaining enough flexibility for the campaign to move from social content and printed materials to large-format outdoor advertising.
02 · The idea
One message. One recognisable visual language.
The creative direction centred on a strong human image supported by bold typography and a restrained supporting system. Rather than allowing each application to become a separate design, I developed a consistent visual language that could adapt to scale while preserving the campaign's emotional impact.
This approach also made it easier to introduce supporting information without competing with the core message.
03 · One idea, multiple touchpoints
The campaign system
The campaign was developed as a flexible system rather than a single piece of artwork. The same visual principles were adapted across print, digital and large-format applications, ensuring the campaign remained recognisable whether encountered on-screen or within the physical environment.