Editorial · Campaign · Brand
The Salvation Army
Designing accessible, audience-focused communications across campaigns, editorial and fundraising.
Role
Mid-weight Graphic Designer
Team
In-house creative
Formats
Print + Digital
Focus
Accessibility
Context
A broad role deserves a curated story.
Rather than showing unrelated images, this work brings together the audiences, channels, and communication needs handled within an established national brand.
My responsibilities
Artwork & layout
Campaign development
Editorial design
Accessible documents
Stakeholder collaboration
Print & production
Selected work 01 · Campaigns
Hero campaign
Campaign variations
Captions explain the communication problem and contribution behind each project — not just the asset name.
Selected work 02 · Editorial
Magazine / editorial spread
Spread detail
Typography
Alternative layout
Versatility without losing consistency.
A project that shows confident collaboration within established brand systems, accessible design, and calm delivery across multiple formats.