Publishing · Illustration · Animation
Little Lamb
A flexible visual system designed to move naturally across physical and digital touchpoints.
Client
Independent collaboration
Role
Creative direction
Deliverables
Identity · Digital · Print
Focus
Campaign system
01 · The brief
Create something that could live everywhere.
A clear problem statement, a memorable story, and a visual language built for consistency. The case study stays focused on the decisions that made the work travel across every touchpoint.
02 · The idea
Early route
Chosen concept
Refined system
03 · One idea, multiple touchpoints
The campaign system
Billboard
Bus stop
Social
Event
publishing,illustration,animation
A selected project from Oyin O’s practice across identity, editorial systems, and digital direction.