Identity · System · Application
CHH Rebrand
A considered redesign that brings clarity, flexibility, and recognition to every application.
01 · Problem
What needed to change?
As the organisation's name evolved, its visual identity needed to evolve with it. The challenge was not simply to update individual assets, but to develop a clearer system that could connect the organisation's history with the next stage of the brand.
The new identity therefore needed to feel recognisable to the existing community while giving future communications greater consistency and flexibility.
02 · Strategy
What idea guided the visual identity?
The new visual direction was developed from characteristics already associated with Christ Healing Home rather than introducing change for its own sake.
Typography, colour and supporting graphic elements were refined into a more cohesive system, strengthening recognition while giving designers clearer principles to follow across different applications.
The aim of the guidelines was to create enough structure for the organisation to remain recognisable while still allowing the identity to work across different audiences, messages and formats. This included establishing clearer rules for typography, colour, hierarchy and application.
Consistency without restriction.
03 · The system
Visual identity is only one part of that process; it is also shaped by how audiences experience an organisation, what they remember and the role it plays within their community.
The refreshed identity and guidelines therefore represent a starting point rather than an end point — creating a stronger foundation from which the brand can continue to develop while protecting its character and legacy.