Editorial · Campaign · Brand
The Bright & Morning Star
A considered editorial and campaign system designed to bring clarity, warmth and recognition across every audience touchpoint.
Role
Graphic Designer
Team
Marketing & BMS
Formats
Print + Digital
Focus
Engagement & Accessibility
Context
Clarity is not simply an option — it is essential.
When developing the visual direction for The Bright & Morning Star, accessibility and engagement were central to the design process. Working with the team, I considered how typography, hierarchy, spacing and consistency could make information easier to navigate while still creating a distinctive and engaging publication.
A clear typographic system and considered use of space gave the content room to breathe, helping readers move naturally through each page while maintaining a consistent visual identity across the wider publication.
My responsibilities
Editorial design · Campaign artwork · Accessible design · Marketing materials · Stakeholder collaboration · Print & production
Selected work 01 · Campaigns
The visual system was designed to work beyond the core publication, allowing campaign assets to maintain the same hierarchy, character and recognisable visual language across different formats.